Skip to main content

Public Platform for

Academics and Writers

Produce public-facing work, cultivate an engaged audience, and expand your influence.

Become a public intellectual.

We turn academics and writers into public intellectuals.

You are an expert in your field. But does your voice make it beyond your classroom and your guild?

Our mission is to help authors, academics, and public intellectuals build an audience and increase their reach. Public Platform is designed and built to help thought leaders build and grow their platform and their tribe.

Your voice is important.

We need public scholarship.

In an increasingly divisive world, academics have an imperative to lead and guide the conversation.

The world needs YOU to share your ideas with the public.

You have a distribution problem.

Your content – your scholarship – doesn’t have a quality problem. The #1 reason your good ideas don’t get noticed is because you have a distribution problem.

The greatest disruption in communications.

Traditionally, print publishers were the gatekeepers deciding what was good enough to publish, the marketers making sure that people heard about the work, and the distributors giving consumers access to the published work.

We are in the midst of the greatest disruption in communications since the invention of the printing press.

Why are we insisting on a 600 year old distribution method?

"If you build it, they will come."

We’ve been told that good work will get the attention it deserves. That the world is fair and just. That your hard work will be recognized and you will be selected by the gatekeepers.

Unfortunately, this is not the reality. Those with the largest audience, the loudest voice, are the ones who receive the attention.

In order to gain traction and increase your influence, it is critical for you to build a platform and an audience.

Stop believing the lie.

Flip the Script.

The typical publishing cycle is to spend 80% of your time working on your book, then spend the last 20% on promotion once the book is completed.

You need to do the opposite.

In the age of the internet, you must have an audience or a public platform to get a book contract, receive media attention, and sell your book.

The best way to give your book a chance to succeed once it is published is to build a platform first.

The Three Components of Public Scholarship

Research & Scholarship

Your content is based on rigorous research and a scholarly commitment to truth-telling in areas of relevance to your audience.

Faculty Development

Your education, publications, affiliations, and academic reputation demonstrate your authority in your areas of expertise.

Distribution & Public Engagement

You publish content consistently and frequently, deliver it reliably, and engage with your audience faithfully.

You have the training to do quality research, and you have the credentials as an academic. There is just one obstacle between you and successful public scholarship:

Your distribution problem.

Public Platform is here to help you solve your distribution problem so that you can cut through the noise and reach your audience.

Schedule a Consultation

This is how we do it.

The 6 Stages of Public Platform

Stage 1: Syllabus and website

Design a syllabus and establish the home base for your public presence: your website. Publish your content and automate distribution.

Stage 2: Newsletter and Social Media

Expand to your outposts. Build a mailing list for your email newsletters and notifications and engage with your audience on social media.

Stage 3: Launch Podcast or YouTube Channel

Become a part of your audience's routines by regularly publishing video or audio content.

Stage 4: Lead Magnet

Bring in new subscribers by creating lead magnets – larger pieces of content like ebooks and online courses that you offer in exchange for contact information.

Stage 5: In-Person/Virtual Events

Engage with your audience directly and create a sense of community by hosting events.

Stage 6: Book

Your syllabus is also your book proposal. By gaining an audience as you write your book, you can guarantee a market for it once it is published.

Services for Academics & Writers

12-Week Coaching Program

$3,000
  • Design your public scholarship syllabus
  • Establish your home base (a.k.a. website)
  • Produce and curate impactful content 
  • Build your distribution network
  • Cultivate an engaged audience and community

Website & Distribution Infrastructure

$50/ month
  • An optional add-on to the coaching program
  • A professional website built for you
  • Connected social media accounts
  • Built-in email notification system
  • Start growing your audience hassle-free

Content Production & Distribution

Custom

  • An optional add-on to the coaching program
  • For those who don’t have the capacity to maintain a publishing schedule
  • Access a dedicated team to make it a breeze to manage your content production and distribution

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Full NamePosition, Institution

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Full NamePosition, Institution

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Full NamePosition, Institution

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Full NamePosition, Institution

Take control of your impact and influence in the world.

Submit an application to schedule a free consultation call today.

I'd Like to Have a Conversation

Get Your Free Public Platform Subscription

Public Platform subscribers enjoy free access to a wide variety of useful tools and resources.

Videos and Podcasts

Video tutorials, interviews, training and behind-the-scenes look at brand/platform building.

Articles

Receive the latest articles from our magazine in your inbox.

Useful, insightful, and inspiring content. Delivered weekly!