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In order for your public scholarship platform to be both impactful and sustainable, you need a detailed plan, or a syllabus, that guides the kind of content that you create and curate. In the last few blog posts, we have been discussing each of the…

The fourth step in a Public Platform syllabus is to create a list of places that your audience already frequents. What conferences or events do they attend? What publications do they read—magazines, newspapers, journals, blogs, etc.? What YouTube channels or podcasts do they enjoy? What…

This element is extremely important to think about and communicate to your target audience. Donald Miller's StoryBrand Framework wraps up with the hero doing two things: avoiding failure and achieving success. By having a clear idea of what your work helps your audience avoid or…

As a guide, you can't support your hero without knowing the obstacles they face as they pursue their goals, and your hero can't trust you if they don't see that you understand the issues that they face. Donald Miller's StoryBrand Framework asserts that, for a…

In order to figure out who your target audience is, you should try to think of who would resonate with, benefit from, and form community around the content that you intend to share. Remember, your brand is going to be telling a story in which…

At Public Platform, we help academics, writers, organizations, and academic institutions and centers solve their distribution problem, present their work to a public audience, and become thought leaders by guiding their platform and distribution strategies. But the process doesn't start with setting up your platform.…