Distribution Problem

In our last blog post, we looked at how behaving like a media company can help academics and academic institutions solve their distribution problem, the problem of obscurity and lack of distribution channels. The media company model offers solutions to the issue of delivering content…

Academics have a distribution problem. But how can academics (and academic institutions) go about solving this problem? One helpful framework to draw on is the business model of media companies, whose existence depends on their ability to cut through the noise and keep their audiences…

As an academic, you probably have a quality body of work in your files. Maybe you have or plan to have a website where that work can live, so that people can find your research. If you just put it out there, the quality of…

A lack of widespread recognition does not indicate low-quality work, or a lack of expertise or qualifications. If you are excelling in your field, it is because you have the passion, knowledge, and skills to do so. You have something of value to contribute. The unique…

Print media has been the primary distribution channel for scholarly work since print's pivotal role in spreading the ideas that sparked the Protestant Reformation. However, it has been more than 500 years since the Gutenberg press was first used, and new distribution channels are available…

What can 21st-century academics learn from Martin Luther and the Protestant Reformation? Our answer: learn to harness technology to solve your distribution problem, and you can start a movement that impacts people far beyond your academic or ecclesiastical circles. Martin Luther and John Huss When…